Many scholars excel at writing academic manuscripts but are less confident when asked to pitch a book proposal. Laura Portwood-Stacer, author of The Book Proposal Book (Princeton University Press), in conversation with Avi Staiman, broke down the book proposal process in a clear and attainable way and offer tips on how to (successfully!) pitch your proposal to prospective university presses and academic publishers.

• Tips on how to grab the editor’s attention with a sharp project description
• Insight into why it's crucial to understand how publishers read your discussion of competing works in your proposal
• Insider recommendations on how to define a target audience