June 18

5:00 PM IST / 3:00 PM UK / 10:00 AM EST

Bring your values to the forefront! Thinking critically about the use of branding for foundations and museums
For many, the concept of ‘branding’ has become ubiquitous with commercial sales and marketing. However, strategic branding plays a crucial role in how foundations and museums portray themselves and promote their educational content. Tim Duboyce, Consultant and Principal, and former Director of Communications at the Pierre Elliott Trudeau Foundation, will discuss best practices for how branding can be leveraged by mission-based institutions.
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Tim Duboyce

Consultant and Principal,
at Tim Duboyce Consulting

At the end of this 25-minute session, you will learn how to:
  • Reflect your organization’s core values via tasteful branding
  • Build a clear persona of your target audience
  • Influence the associations others have of your organization

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